The Four-Day Win by Martha Beck

Author:Martha Beck
Language: eng
Format: epub
Publisher: Rodale
Published: 2007-04-08T04:00:00+00:00

EXPLANATION: COUNTERING FAMINE BRAIN WITH ABUNDANCE BRAIN

If you’re following a published fitness program, it probably includes instructions about removing all forbidden, fattening foods from your house. This is one of the most common things I hear from diet advisors. Personally, I’ve never seen it work.

First of all, removing fattening food from your house to make yourself eat less is about as effective as Prohibition was in making Americans drink less. If we crave unhealthy food (and everyone with famine brain does), we’ll get it and eat it. Remember the guys in the Ancel Keys study, who became obsessive bingers after a few months of dieting? They didn’t start out fat or binge-prone, though they all had plenty of food available. It was limiting their food intake, once they’d gotten good and hungry, that caused them to obsess about forbidden food, to hunt it, hoard it, steal it, and eat up to 10,000 calories of it at a single sitting. Deprivation, not available food, pushes people into famine brain.

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